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1) Library marketing that works

Author

Walters, Suzanne

2) Creating the customer-driven academic library

Author

Woodward, Jeannette A

3) Creating the customer-driven library: building on the bookstore model

Author

Woodward, Jeannette A

4) Crash course in marketing for libraries

Author

Alman, Susan Webreck

Series

Crash course

5) The accidental library marketer

Author

Dempsey, Kathy

Series

The Accidental Library

Summary

Read Description

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion

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6) Bite-sized marketing: realistic solutions for the overworked librarian

Author

Dowd, Nancy

7) Marketing and promoting electronic resources: creating the e-buzz!

8) Effective blogging for libraries

Author

Crosby, Connie

Series

The tech set volume no. 10

9) A social networking primer for librarians

Author

Landis, Cliff

Series

The tech set volume no. 7

10) Marketing the small library

Formats

Book, Online Content

11) Building a buzz: libraries & word-of-mouth marketing

Author

Barber, Peggy

12) The visible librarian: asserting your value with marketing and advocacy

Author

Siess, Judith A

13) Say it with data: a concise guide to making your case and getting results

Author

Dando, Priscille

14) Future-driven library marketing

Author

Weingand, Darlene E

15) [An evening with Jamie LaRue]: [an offer they can't refuse : community based librarianship]

16) Marketing moxie for librarians: fresh ideas, proven techniques, and innovative approaches

Author

Watson-Lakamp, Paula

17) Developing strategic marketing plans that really work: a toolkit for public libraries

Author

Kendrick, Terry A

18) Marketing your library's electronic resources: a how-to-do-it manual for librarians

Author

Kennedy, Marie R

Series

How-to-do-it manuals for libraries

Summary

Read Description

If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself....